Consultancy

Advertising Consultancy at Vid-FX+

At one time or another, most businesses feel that they are just not making the income that expect. That everything, weekends, holidays, even the length of the business day, restricts their earnings potential. Vid-FX+ Advertising operates a consultancy service to help and advise businesses of their options when they feel the need to generate more income. Be it increasing sales, or increasing the value of sales. We can even show you how your business can keep on working when you and your staff are on holiday!

Advertising is everywhere!
Fleet Management Solutions
Promotional illustration

With over forty years of commercial experience in advertising and marketing. Vid-FX+ can offer suggestions as to the nature, type and placing of your adverts. Advising on alternative options for your advertising comparing the benefits of various forms of advertising such as; text-based adverts vs stills or video adverts. Our experience can also be helpful in your choice of other 3rd party suppliers.

We could also help you avoid minor mistakes, such as using country-specific images and data in the wrong context. Even using the wrong type of light bulb in an illustration, can annoy and alienate some potential customers!

An advertising consultancy can help keep your images country or region specific.
Magazine & Blog illustration

As an advertising consultants, we focus on the ways that your business communicates with your customers. How you can target new customers. How to use your advertising and marketing to drive new business.

Having a fresh pair of eyes look at your business, its products and services. Can help you take a fresh look at how you currently communicate with your customers. How that can be changed to attract new business and new customers.

“Push the boundaries as far as they will go, but never cross them without good reason.”

Why it may seem cool being edgy or looking to push the boundaries. It is never a good idea to do so, unless you know exactly what and where the boundaries are.

Seasonal advertising promotions are not always christmas related.
Don’t scare your viewers at Halloween.

If you are looking at ‘shock advertising’, perhaps some use of blue language or obscure references that may be misinterpreted and as a result have your adverts banned. Consulting Vid-FX+ can help you decide if this approach is best for your business. You don’t have to take our advice, but it could save you a lot of grief later on.

“When you advertise, you tell your customers that you have faith in your business.”

One thing that can put potential customers off a business, is if the business is so unsure of its self that it is unwilling to invest in promoting itself.

Virtual still life product shot.
Place your product in an environment

At Vid-FX+ we look at advertising in a new way, combining new media with traditional media for a totally new look. It is about the ability to see a new direction for your advertising and promotional material. It is the belief in a new idea and the courage to see it through.

With consideration to your budget and needs. We can help you develop an advertising plan for your business. Offering suggestions about the type of advertising that could reach your target audience. As well as advice on the current rules and regulations relating to your businesses advertising.

“The secret to good customer service is straightforward common sense.”

Teaser advert
Teaser advert

At Vid-FX+ we listen to what you, the client wants. We learn about what you like, what you need and what you can afford. Then we help you to find the solutions that would work best to engage potential customers and clients.

Consequently this means not only understanding your priorities and your point of view. But by being able to understand the needs of your target market.

At Vid-FX+ we look at advertising in a new way, combining new media with traditional media for a totally new look. It is about the ability to see a new direction for your advertising and promotional material. It is the belief in a new idea and the courage to see it through.

Illustration for an Antique Camara Auction
Antique Camara Auction

“Despite public opinion, advertising is regulated by law and a code of practice.”

Advertising is perhaps one of the most heavily regulated industries in the UK. One single complaint can have an advert pulled for investigation. As these judgments are based on a subjective opinion, it is possible that an advert could be judged as breaking the codes of practice while in all other respects being completely legal.

While even the most experienced agencies can sometimes get it wrong. It is clear that even the most optimistic self-marketer can easily slip over the line. Those, who are unaware of the codes of practice, or who allow enthusiasm to override caution, are often the most in danger of falling foul of the regulations. It is, therefore, best if you seek commercial advice from a reputable advertising consultancy, before embarking on your advertising or marketing campaign. After all “ignorance of the law is no defense.”