Content is King! Good content is what attracts and holds a viewer. But content simply for the sake of content can be counter productive.
Whatever your choice of media, web, print, video etc. It will require some form of content. The creative artists that make your content need some ‘content’ from you before they can start. Yes, confusing ‘content’ means different things to different people. The better the quality of ‘information’ that you can supply the better your creative ‘content’ may be.
Yet both sides agree that Content is King! The better content you supply, the better content your creatives can produce.
At Vid-FX+ Consultancy we aim to help you produce the information, that you need. To get the best out of the creatives working on your advertising and marketing. So that you can describe to them what you want to say, to whom, in what form and where it will be placed.
The biggest challenge is to focus down to a simple clear message rather than trying to put everything in. This is why it is often best to seek outside help and professional guidance.
The aim is to get a dispassionate view of your business. To look at your business with fresh eyes and as a potential new customer.
You ought to avoid in house, family and friends advice on what your content should be. Even avoid what has worked for others, their business is not yours. You may not work in the same market or even the same country!
You need unique content for your business and for your target market. Leave it to those with commercial experience, to make a solution to reach the clients and customers that your existing marketing has not reached.
But content costs!
How much does it cost to produce good content? Ask instead how much will it cost if you do not.
Cutting corners shows, it can give the impression that you do not care enough about your business to invest your money in it. This often leads to viewers asking themselves if you have confidence in your business and should they trust you with their custom?
Good content pays for itself… Not least that you can currently claim it all back from your tax. That is, if you use a third party agency. Do it in house and you have to carry all the costs alone.